Founded in the height of the pandemic, by Alissa Mensik, a mom of two, public school teacher, and US Navy veteran from Virginia Beach, The Lincoln Forest came to life out of sheer necessity – those childcare bills for her wildlings, Lincoln and Forest, were no joke! With a creative drive and a love for exploring national parks, Alissa decided to channel her passions into something meaningful. What started as a working mom's side hustle on Etsy quickly grew into a beloved brand that celebrates the joy of family adventures and the great outdoors.

Fast forward, and here we are – still a family affair, with a mission to sprinkle a little bit of nature's magic into your everyday life, whether you're trekking through the untamed wilderness of our national parks or simply chilling in your backyard oasis.